2. How to Be Your Own Business Adviser – The Money

 

2. How to Be Your Own Business Adviser – The Money

Who Are Your Best Customers?

It seems like an obvious question and often people tell me. But when I look at their figures, I find the answer is something different to what they thought!

 

Quite interesting. (see my post on logic and intuition in business for why this happens).

 

Today what I would like you to do is to look at your figures and find out who your best customers are?

 

What I mean by BEST, is the people who pay you the most money, over a period of time.  Whether it is a week, a month or a year.

 

Often I find it is the quiet ones.  The ones you don’t really think about?  They pay you regularly, on time, enjoy what you do and refer you.

 

Those are the customers we are trying to find.

 

Look at your figures and add up how much each customer pays you – you will be surprised at the totals.

 

If you don’t have figures, don’t worry about it.

I have a 15 minutes bookkeeping course, that will talk you through how to set up your books.

 

My name is Jenny Bracelin, thank you for watching.

 

 


Connecting with your Customers

 

A bit of a scrabble today!

As you can probably hear, I am not at home, I am at the WiRE Conference in Newport, Shropshire.

 

I have my lovely stand here and you can probably see people behind me on their way out.

I have balanced my phone on a water cooler (and a lady just grabbed a drink and the whole thing wobbled!)

 

I just wanted to say, that today is about getting out and meeting people.

Because when you explain what you do to 130 people, you get it much clearer.

Also you are just amazed who you meet, I met someone and we are going to meet up and have a coffee to talk about collaborating, plus I learnt such a lot too, the speakers were excellent at always.

 

Don’t get stuck behind your computer. Get out and meet people, just every now and then.

 

Try and make it something that;

  1. You enjoy
  2. Your potential customers are here, because then you might get business too.

 

Thanks very much, see you next week.


Are You Missing the Obvious?

Are you missing the obvious?

 

It can be hard to see ourselves.

Sometimes we struggle on, doing what we think we ‘should’ do, rather than actually what we want to do.

This is often obvious to everyone else but ourselves.

 

I had a client,

let’s call him Dave, he was a massage therapist.

He was kind caring and compassionate, wonderful strengths in a massage therapist.

 

He also had a lot of tattoos on his head, face, neck and forearms, not necessarily a problem, except for they were very, very scary and dark.

He felt that was a weakness, when he had gone round the local beauty salons trying to get work.

There was nothing he could do about it because he had so many and also because he felt they were part of him and part of his journey through life.

 

So I said to him

“Why did you start your business?”

He said

“Because I had a massage in prison, which really helped me overcome my addictions.  What I really want to do is work in prisons.”

 

I thought, yes actually, that is obvious, you would work very well in prisons.

Your scary tattoos would actually be a strength, as opposed to a weakness.

Yet he hadn’t done so because he just felt he needed some experience in beauty salons first!

 

Once I said no, just go for the prisons.

He did and got work in the local prisons and I am sure he made a huge difference to the inmates there.

 

So what are you missing that is obvious, perhaps to everyone else, but not yet to yourself?

 

Thank you for watching.