2. How to Be Your Own Business Adviser – The Money
Who Are Your Best Customers?
It seems like an obvious question and often people tell me. But when I look at their figures, I find the answer is something different to what they thought!
Quite interesting. (see my post on logic and intuition in business for why this happens).
Today what I would like you to do is to look at your figures and find out who your best customers are?
What I mean by BEST, is the people who pay you the most money, over a period of time. Whether it is a week, a month or a year.
Often I find it is the quiet ones. The ones you don’t really think about? They pay you regularly, on time, enjoy what you do and refer you.
Those are the customers we are trying to find.
Look at your figures and add up how much each customer pays you – you will be surprised at the totals.
If you don’t have figures, don’t worry about it.
I have a 15 minutes bookkeeping course, that will talk you through how to set up your books.
My name is Jenny Bracelin, thank you for watching.