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Are you happy with your prices? This email addresses the tricky subject of communicating a price increase with confidence and clarity.
September, along with January and April are ideal times to make changes to your pricing.
Here are just three benefits to increasing your prices:
- Gives you more money (and confidence)
- Gets rid of your most annoying price-picky clients
- Reinforces that you run a professional business
And, no. In 30 years as a business coach, no one has ever lost all their clients just by increasing their prices. I promise!
Tell clients clearly in advance, there will be a price increase. There’s no need to justify yourself, and definitely don’t apologise.
- Be polite and professional
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Give time for customers to prepare, mentally and financially
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Can be used as a gentle sales tool – buy now before the price increases.
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It gives you time to handle questions, objections, etc
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Usually, I tell customers in advance and then remind them the day before.
That’s it.
I always test everything in business before recommending solutions…
Here’s my price increase:
Please note, on 1st October my A Year’s Support Programme, now called Your Business Year will increase from £250 to £395 a month. Thank you.
Please book a free 30 mins call for more information.
Be brave, I know you can do it.
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