Probably one of the most popular questions, although people to tend to put it more subtly.
I would like to grow my business
I should pay off my overdraft
I need to solve my immediate concern
So today I am going to give you one method of doing just that. It is only 2 steps, so if you are ready?
Step 1 Give yourself permission
Step 2 Take action
Give yourself permission, then take action and you need to do it in that order.
Let me give you an example:
I was working with a mother who ran a very successful business.
When she decided to go part-time, her income crashed. She couldn’t understand why?
We had a conversation and she realised that she had been a tad condescending
about mothers who worked part-time. Thinking they weren’t really serious about their business and didn’t make much money. So that is where she found herself.
Obviously that statement isn’t true in all cases, people have different opinions.
What she did is give herself permission to earn her professional rates, however many hours she worked. She went back to work, took a couple of actions and within a couple of weeks was back earning a good income.
So that is the way, give yourself permission and then take action.
Now I know if can be difficult to see inside your own head!
Talk to a friend or partner if they are positive about money, as they can usually see things you can’t.
Alternatively, write a letter to money, there is a template on my website.
Email me to book a confidential conversation about money
I am doing…, so it is Dear Money and then say what you are doing. I am feeling…and say what you are feeling. Ask what can you do…what can you do? Dealing with buts, and’s and I want more’s… they will come up so have that as a topic. What can I do now? You don’t have to do it but ask the question. End with a Thank You, that is always a good way to end.
So that is my ‘get yourself unstuck’ little tool so thank you very much for watching.
Next week we are back to practical stuff and it is a Live Q & A on Facebook at 12 noon GMT on Friday 3rd February 2017.
We are talking about now you have done your books, or now you have done your accounts, what now? You can just stick them in a drawer but we are going to provide you with some other useful suggestions.
Thank you for watching.
The best method I have found over the years of motivating both myself and my clients is the method of rewards and consequences.
Little rewards when you complete your books, little consequences when you don’t. This has the effect of associating rewards with bookkeeping, which is a good thing, and also positive emotions.
So I think of bookkeeping as the business equivalent of laundry.
Yes I am talking washing your clothes here, which might seem a bit random! When you wash your clothes regularly, it means you can wear all your favourite things. If you leave your washing for too long, you end up wearing the things you like least, that are left at the bottom of the wardrobe.
Even buying new is only a short term solution.
Can you imagine doing a whole year’s worth of laundry in one go?
Should you have that many clothes. Yet that is what people do with their bookkeeping. Then they wonder why they avoid it, that sounds quite daunting to me.
So my recommendation, like your laundry, do it regularly, it lessens the chore and you might even start enjoying it. You will definitely get better at it.
I have to confess, I am really not a fan of shopping. What I notice is more and more people are starting to feel the same.
So next time you are out shopping, notice what attracts you, what calls you and makes you go “oh yes I want to buy”. But also what makes you think, “oh, I can’t be bothered, no, no, not buying from them”.
And then, buy from your own website or shop.
So when you actually go through, how to find yourself, how to find your products or services, how easy is it to click the links and put it your basket and pay.
You notice just small little things that you perhaps wouldn’t have thought of, if you hadn’t actually been your own customer. Making those small improvements will not only improve your customer service but also will increase sales.
This is one of my most popular sessions as a business and money coach, looking at your business from a customer’s perspective.
My name is Jenny Bracelin and I am a Business and Money Coach and I would like to thank you for watching my blog.
YourRate.co and in about 10 seconds you can work out what you should be charging per hour.
Obviously there are a number of factors, the most important one is clients can afford to pay your fees. There is no point having this fantastic service if you are trying to sell it to people with no money.
So there are a number of factors to take into consideration, obviously how much your clients can afford and you can change your clients or your service if the ones you want to serve can’t afford you.
But also your skills, your level of professionalism and your service in general and what you offer. So you are trying to get a match between you and your customers.
I have a couple of examples, 2 graphic designers. One was doing a minimum wage job and really loved doing logos and wanted to start a business. With no money at all, no investment, she logged on to Fiverr.com and started offering that service.
She had no experience, no specialist equipment and no qualifications. After a while she worked out she was earning £10 per hour doing it in the evenings and weekends and that was more than she was earning during the day so she was very happy and I am sure her customers were too as they were getting cheap logos and that was what they were looking for.
As the other end of the extreme I had a client who was an incredibly experienced graphic designer, with 20 years experience.
Highly qualified, highly technical, had all the right kit and her customers loved her. She worked mainly for technical companies who where making money and wanted to create an image that both explained and made look appealing their technical parts. That takes a bit of skill and they were happy to per her upwards of a £100 per hour to do that.
So as you can see it does depend on lots of factors.
What I would recommend is it is a bit of trial and error, but if you listen to your customers, both to what they do say and what they never say about you, then that would be a good place to start looking at whether you are charging the right price and if there are things you can do with in your business to make yourself more professional and be a better match for your customers.
You will know when you have got it right as customers will love what you do.
Thank you very much for watching and I look forward to seeing you next week, my name is Jenny Bracelin and I am a Business and Money Coach, thank you.
What I notice is, when I go to clients, often the money area of their office, or more generally their home or plot, tends to have clutter or undesirable objects in it.
So I thought I would show you today, where your money areas are, so if you just want to tidy or clean a little bit of your home, then this would be the area to do.
Here we are in my home office and I am standing with my back to door, if I just show you my door, so you can see my door is here.
Where your money area is: if you stand with your back to the door, then it is on your far left, it is your far left area.
So if we go round, so that is my left wall and then this is my money area, in the corner. So has you can probably see, I have a light there and a drum and it quite clean and clear.
That’s the thing you can do, look at the area of your money and see if it has things that represent you? The most often thing I find is a bin!
I don’t know why but people just naturally put their bins in the money area. So what you can do is take a cloth and give it quick wipe, or next time you are cleaning, pull everything out and hoover (vacuum) behind it and just give it a bit of a clean and that spruces it up.
So that is my top tip, just spend a couple of minutes tidying your money area of your officeparticularly or your home or your plot, on a larger scale, which is the far left part of your home.
Thank you for watching.